As the largest online services platform in China, Tencent provides a wide range of services which covers instant messaging, information portal, online games and e-business, to name a few. With innovative product portfolio and diversified advertising service models, Tencent's platform communicates and engages users like no other.
With its great reach, high interactivity and targeting ability, Tencent has been partnering with many multinational and local companies, providing them the most effective online marketing solutions.
Tencent Advertising Revenue
- In 2009, Tencent revenue reached RMB 962.2million, 17.5 times more than that of 2004.
- For 6 years, Tencent's advertising revenue has kept a high growing rate.
From 2004 to 2009, Tencent’s advertising revenue is growing rapidly:
Some of our 700 clients:
FMCG Industry
IT Industry
Auto Industry
Clothing & Jewelry Industry
Click for more information: http://www.tencentmind.com
TENCENT MIND, EFFECTIVE ONLINE BRANDING SOLUTION
OUR METHODOLOGY
More and more brands are migrating online. As a result, online advertising has seen tremendous growth. We believe this trend calls for a professional approach to online branding. We studied hundreds of international online campaigns and those from our own archives as well as consulted with experts from diverse industries. The outcome is the Tencent MIND, our proprietary branding methodology.
Tencent MIND includes 4 components:
TENCENT MIND TOOLS: FOR BETTER ROI
Digital Touch Ponit (DTP) is a tool to assist in advertising planning.
How to place advertisement effectively based on target audience's preference?
How to increase the ROI by making a optimized media plan before launching?
DTP is able to target accurately so as to enhance advertising effective coverage rate & CTR.
Tencent Targeting Tools (TTT) is a tool to assist in advertising planning.
How to lessen wastage?
How to ensure your message reaches the right target at the right time?
TTT provides you with greater precision, less wastage and better validity.
How to know the target audience's creative preferences?
How to deliver the most favorable creative to users?
CO making real-time monitoring and analysis to enhance advertising attention via better creative placements.
Tencent Advertising Measurement System (TAMS) is a tool to measure advertising effectiveness.
How to optimize the media plan effectively?
How to learn the result of the marketing campaign accurately?
TAMS monitor provide timely tracking report and hence better accountability.
