As a next-generation personalized multimedia space exclusively owned by users, Qzone creates a brand-new online lifestyle built around three major content categories: self expression, content sharing and peer interaction. Leveraging all the possibilities of multimedia, Qzone has become a popular platform of trendy online life.
Internet Value-added Service
Our value added services include club membership, avatar, personal spaces and communities, online music and dating services etc. Leveraging the social networks of the IM users, the Internet value added services provide environments for users to have fun, to communicate and interact with their friends and families as well as to make new friends. Such services consequently enable Tencent to provide users with personalization services involving the purchase of virtual commodities.
Taking advantage of the huge IM user base and promptly meeting their needs for better services and more personalization, the Internet value added services has been growing rapidly in recent years. Leveraging the strong brand recognition and deep penetration of QQ in China, the value added services now possess over 50 million active users per month.
For this vast and active group of Internet users, Tencent's value added services offer a very interactive community platform, which attracts the attention of traditional media seeking for online collaborations. For example, Tencent hosted the online voting for the 2006 Super Girl singing contest and the online selection of Miss Asia Pageant contestants. Such events set new milestones in China's Internet history, creating a new model for collaborations between the Internet and traditional media on interactive competition programs, earning the support and recognition of traditional media such as China Central Television Station, Hunan Television Station and Dragon TV etc.
Our value added services have also made our active user base an attractive market to advertisers. Global 500 enterprises and recognized brands have just started to realize the market potential of these growing communities. Companies like Coca Cola, KFC and Shanghai Volkswagen have all come to Tencent to promote their products on this active community platform, creating and leading the development of new interactive marketing models of China's Internet.
QQ Membership is Tencent's high-end membership services brand. It has always adhered to a development philosophy of "New Thinking, New Privileges and Wholehearted Services". Since its inception in 2000, QQMembership has developed into a leading membership brand in the global Internet industry.
With persistent innovations and development, QQMembership now provides VIP QQ users with all kinds of privileged VIP experiences, including Tencent online community and offline shopping coupons.
By thinking what members think and thinking before they think, QQMembership will allow users to fully enjoy a superior status both online and offline and enjoy a privileged experience.
QQShow is a virtual QQ avatars system and a digital fashion platform in the virtual world. In QQ Show, there is the most fashionable and trendy dress-up information to help you to show your taste and personality. QQ users can choose from the QQShow Mall virtual clothing, hairstyles, scenes and accessories of all themes to dress up the virtual images displayed in their QQ chat window, QQ chat room, Tencent community and Qzone.
QQMusic is the largest online music platform in China and a leading provider of copyrighted digital music services in China's Internet field. Always at the forefront of the music trend, it provides users at large with accessible online and offline music services. Customized design, outstanding experience, massive music albums, the latest popular music, professional classification, rich background music, music sharing and other community services have made QQMusic the first choice in Chinese netizens' online music experience, leading people's music lifestyle. QQMusic, color your life!
QQLive, a leading online interactive video platform in China, is designed to continuously improve people's video entertainment experience. The platform broadcasts the programs of all major TV stations to users. Meanwhile, it provides a large number of HD films, TV dramas, variety shows animations, sports, and other videos on demand. Using P2P streaming media technology, it supports over millions of concurrent users. The quality of the video streaming will be enhanced as the number of concurrent users increases. Leveraging its powerful technical advantages and outstanding user experience, QQLive has entered the life of tens of millions of users. In particular, thanks to its outstanding performances in covering such major events as the 2008 Beijing Olympic Games, the Wenchuan Earthquake, NBA tournaments, Super Girl and the Spring Festival Gala, QQLive has become the leading player in the industry.
Pengyou is a real life-like community tailored for university students. Here, university students can contact their old classmates, make new friends, readily get the latest news about their classmates, friends, schools and the local community. They can also play QQ farm, QQ restaurant and other interesting games together and get the latest internship, part-time job and recruitment information. At one stop, university students can access entertainment, learning and various daily life information services.
City Elite is the largest local SNS making friends and entertainment activity community in China. Here, you can find friends of different ages, occupation, hometown and locations but with the same interests. Meanwhile, you can join in online interactive entertainment activities with these friends, such as participating in head image PK, calling for songs on demand, posting in the community and taking part in hot topic discussions. Not only that, you can also participate in a wide variety of offline local activities, such as outdoor travel, attending concerts, watching movies and so on.