2005.02.04

Tencent Announces Alliance with Google in Web Search and Targeted Advertising

[Feb. 4 2005 from Shenzhen]

Tencent Holdings Limited (SEHK 700) China’s leading provider of Internet and mobile value-added services and Google Inc. (NASDAQ: GOOG) today announced that Tencent has started providing Google’s award-winning WebSearch service to its hundreds of millions of users in China. At the same time Tencent offers Google’s targeted advertising service Google AdSense through this new partnership with the online search leader.

Google WebSearch is now included in Tencent's major Internet-based services including the QQ IM service Tencent's fast-growing portal website QQ.com Tencent's Internet browser Tencent Traveler and Tencent's enterprise IM products - Tencent Messenger (TM) and Real Time Exchange (RTX). Through Tencent's various online applications and service platforms Tencent's users can now see relevant advertising provided by Google on the search results pages generated by their search requests.

David Wallerstein Senior Executive Vice President of Tencent said "Cooperation with Google is part of our efforts to further strengthen our Internet-based offerings. We believe Google WebSearch will provide our users with a high-quality search experience and increase the stickiness of our user community. In addition Google's targeted advertising programme Google AdSense will contribute to our revenue growth."

"Google's partnership with Tencent provides our advertisers with an effective new distribution channel for their ads while opening up new revenue opportunities for Tencent" said Omid Kordestani senior vice president of Worldwide Sales and Operations Google. "Our WebSearch and AdSense programmes will also enhance the user experience for Tencent users by providing them with relevant information both from Google's vast online index and from Google AdWords advertisers."

"Tencent is proactively exploring more business opportunities and striving to provide top quality services to the fast growing Internet market in China" David Wallerstein added.