January 30th, France——Tencent and France National Museums Union (RMN) signed a strategic cooperation memorandum at the Grand Palace in Paris. ba
Cheng Wu, vice President of Tencent Corporation said, it’s a great pleasure to build a strategic partnership with France National Museums Union (RMN) on the 55th anniversary of the establishment of diplomatic relations between China and France.
The RMN dedicates itself to art preservation in France. As an Internet-ba
Patrick Dambron, Chairman of France-China Art and Culture Academy said, “Tencent is an early mover and has strong expertise in addressing the ‘pain points’ faced by museums and art institutions. It can leverage its internet technology to revitalize cultural heritage and engage effectively young people in creation and innovation ba
Li Shaoping, Minister-Counselor of Culture at Chinese Embassy in France, attended the ceremony and pointed out, “Tencent’s New Cultural Creativity Exhibition at the Guimet this time showed what Chinese cultural creativity looks like today. Through dynamic, fashionable and vigorous methods, it communicates Chinese culture with France and the world. Through the exhibition, people can not only enjoy Chinese classical culture represented by the exhibits but also find out the new environment in contemporary China”
Other participants at the signing ceremony, consultant of cultural ministry of France Matthias GROLIER, Chairman of RMN Chris Dercon, Chairman of France Guimet - Asian Art Museum Sophie MAKARIOU, Honorary President of the committee Friends of Guimet and scholar of Chinese art and culture Olivier Gérard, representatives from the Louvre, Pompidou art center, Orsay museum, and Picasso museum were also presented to witness this strategic cooperation between the two sides.
25 relics as first items of “Global Digital Museums for National Treasures” Program
At the signing ceremony, Tencent announced the commencement of the “Global Digital Museums for National Treasures” Program, and the first treasures included in the program have been determined. France Guimet - Asian Art Museum, a leading cultural institution famous for its Asian collections, selected 25 relics from its Chinese collections. These include some of the most precious treasures of the museum such as the Blue Glaze and White Dragon Pattern Vase, Jade Pig Dragon with a history of over 5,000 years, the world’s largest animal wine vessel Elephant Wine Vessel, Equal Body Tri-color Arhat Statue of the Liao Dynasty and White Jade Tiger of the Western Han Dynasty.
The program of “Global Digital Museums for National Treasures” is established to collaborate with leading international museums to digitalize the most precious ones of their Chinese collections and exhibit on Tencent platforms, especially for the users who have difficulty to visit museums in person for the geographical and economic restrictions.
For example, on “Mr. Bowu”, a Mini Program on QQ Browser, people can learn the very details of the collections through introductions and images. It is reported that the first collection will be launched in the "Mr. Bowu" Mini Program during the Spring Festival, and the information category of the collection will be further enriched and improved.
French museums collect creative works of Chinese youths
Tencent and the RMN will also collaborate to show Chinese youths’ creativity works on the international stage. “NEXT IDEA”, an annual innovation contest held by Tencent since the last seven years, serves as a platform to look for, inspire, cultivate and incubate creative youths. In addition to iconic Chinese elements from the Palace Museum and Dunhuang Mogao Grottoes etc., the contest last year also involved French museums for the first time by introducing cultural IP like the Mona Lisa painting by Leonardo da Vinci in order to further inspire the creativity of Chinese youngsters.
At the signing ceremony, the RMN announced to receive the game Sceneries Map along the Silk Road, the winner of the Jury Prize of NEXT IDEA Creative Cultural Product Design Contest, while the Guimet receives The Fifth Great Invention, the winner of the Gold Prize of NEXT IDEA Game Productions Contest, as well as the Dunhuang Flying Apsaras Colored Rock Painting ba
Sceneries Map along the Silk Road is a themed board role-playing game which, ba
“Chinese New Cultural Creativity” Exhibition unveiled at the Guimet
As part of their partnership, Tencent and the Guimet unveiled the “Chinese New Cultural Creativity” Exhibition ahead of the coming Chinese Spring Festival. “Spring Festival” culture and customs, traditional cultural IP-ba
In the Palace Museum Zone, visitors will see exquisite works from the “Singing Ancient Paintings” NEXT IDEA Music Innovation Contest, a good blend of thousand-year-old paintings and digital music. The award-winning comic Palace Museum Echo from NEXT IDEA Comic Contest tells the moving story of how Palace Museum staffs protected the treasures during the War of Resistance against Japan. In the Dunhuang Zone, “Dunhuang Poem Scarf”, ba
The exhibitions about the historical customs of Chinese Spring Festival are also very rich. Family photos, lucky money given to children as New Year gifts, family reunion dinner on the eve of Spring Festival and Tencent-invented WeChat Red Packet by combining the thousand-year-old Red Packet tradition and modern mobile payment technology, all of which depict the history and customs of Chinese Spring Festival, present vividly an ancient China, a modern China and a cultural China to overseas Chinese and foreign people.