2010.01.15

Universiade 2011 Shenzhen Signs Tencent as Official Media Partner

On the morning of January 15 2010 the Executive Office of the Organizing Committee of the Shenzhen 26th Summer Universiade (hereafter referred to as "the Executive Office") and Tencent signed an agreement making Tencent the 9th official media partner of the 2011 Summer Universiade (hereafter referred to as "Universiade 2011"). Attending the signing ceremony were Liang Daoxing Vice President of Executive Board and Director-General of the Executive Office Ke Gangming Deputy Director-General of the Executive Office Li Nansheng Senior Advisor of the Executive Office Li Ruiqi Director of the Shenzhen Internet Administrative Office Ma Huateng Chairman of the Board & Chief Executive Officer (CEO) of Tencent Guo Kaitian Vice President of Tencent and Xie Yuefeng Deputy General Manager of Tencent Network Media Expansion Department.

Liang Daoxing Vice President of Executive Board and Director-General of the Executive Office stressed that official media partners are a fresh force of news publicity for Universiade 2011 Shenzhen as well as an important carrier for Shenzhen to carry forward the idea of "tournament city great Universiade and new Shenzhen" and build up its image and raise its profile.

Speaking about Tencent's immensely popular IM platform and rich product portfolios Liang Daoxing Director-General said Tencent is a local enterprise which has built its business successes in Shenzhen and the partnership between Tencent and Universiade 2011 Shenzhen marks an important milestone of media cooperation in the Universiade history. Tencent's full cooperation will greatly increase the number of participants and expand the influence of Universiade. It will provide a powerful boost for the promotion of the event and improve the Shenzhen image.

Ma Huateng Chairman of the Board & CEO of Tencent said: "Netizens around the world can get Universiade pictures videos and news from www.tencent.com in real time. We are fully confident that our cooperation will help Shenzhen to faster establish its image in the world."

Liang Daoxing (left) Vice President of Executive Board and Director-General of the Executive Office conferred the Official Media Partner of Universiade Shenzhen 2011 Plate to Ma Huateng (right) Chairman of the Board & CEO of Tencent


Ke Gangming(left on front row) Deputy Director-General of the Executive Office Guo Kaitian (right in front row) Vice President of Tencent signed agreement. Left to right in back row: Li Nansheng Senior Advisor of the Executive Office; Li Ruiqi Director of the Shenzhen Internet Administrative Office; Liang Daoxing Vice President of Executive Board and Director-General of the Executive Office; Ma Huateng Chairman of the Board & CEO of Tencent and Xie Yuefeng Deputy General Manager of Tencent Network Media Expansion Department.