2008.08.27

Tencent's Olympics Coverage Drew Number One Viewership

On August 27th 2008 Tencent released its "Olympics strategic results" at a press conference in Beijing. Tencent President Martin Lau Internet Society of China's Hu Yanping and iResearch's Ruan Jingwen attended the press conference and delivered speeches. Lau Seng Yee Tencent Executive Vice President Online Marketing Services & Corporate Branding gave a summary report of Tencent's reportage of the Olympics. Olympic champions sponsored by Tencent Cheng Fei Ma Lin Zhang Ning Chen Xiexia Liu Chunhong and Guo Yue and gold medal coaches Lu Shanzhen and Ma Wenhui arrived at Tencent together to celebrate Tencent's successful reporting of the Olympics.

At the press conference Tencent President Martin Lau said that after the test of the Beijing Olympics China's internet media has taken the initial steps to become experienced in international operations and large scale reporting operations. The world was impressed by the advances China has made in real time interactive and all-around technologies. The Olympics extravaganza delivered by China's internet media exceeded the standard of the entire world.

According to QQ.com's data its Olympics channel saw an average traffic of 1 billion viewers per day with a peak traffic of 1.14 billion viewers per day far ahead of other major Internet portals. Data from the Tsinghua Media Survey Lab also showed that QQ.com was the Olympics news website with the largest number of independent users serving 1.88 times more viewers than the second most used Olympics news website and 1.91 times more viewers than the third most used Olympics news website.

Among Internet users' favorite Olympics websites QQ.com's 27% market share exceeded the 25% market share of the number two Olympics website to become the most popular Olympics news portal. Olympics sponsor Sohu.com only reported a market share of 15%. QQ.com became the biggest winner among Olympics news portals by being number one in seven indices for the reporting of the Olympics: traffic influence speed interactivity amount of reportage video channel coverage and interviews with Olympic champions.

Martin Lau believed that the motivating forces of the Beijing Olympics will have a profound historical effect on the development of China's internet media. China's Internet enterprises were lucky enough to participate in and witness this glorious moment. Employing their knowledge passion professionalism and total dedication these enterprises closely connected Internet users to the Games. They realized the social responsibilities of Internet enterprises and at the same time proved their mainstream role in industry. "After the test of the Beijing Olympics China's internet media has taken the initial steps to become experienced in international operations and large scale reporting operations."

Martin Lau explained that viewers in the USA had to wait for more than twelve hours to watch the opening ceremony of the Beijing Olympics on TV. The Internet could only provide 2000 hours of live broadcast and 3000 hours of video on demand. But viewers in China were able to receive instant news through high definition network broadcast and mobile phone TV and enjoyed over 3800 hours of live Internet video broadcast. During the Olympics more than 200 million Internet users in China watched Olympic Games through the Internet. The official website of the Olympic Games logged closed to 200 million visitors a day. QQ.com also reported an average traffic of 1 billion viewers a day. During the 2008 Olympics the Internet actively shouldered the role of mainstream media working together with traditional media such as TV and newspaper to deliver an unprecedented multimedia and information experience. Viewers throughout the world could bypass the limitation of time and space by following the competitions checking in-depth reports and experiencing the excitement of the Olympics through computers and mobile phones anytime they wished.

"The Olympics provided an opportunity for the Internet to create an unprecedented Interactive platform for China allowed Internet users to participate in the excitement of the Olympics and showcased the enthusiasm and caliber of China's Internet users" said Martin Lau "While the 2008 Olympics had concluded the Internet's historical participation in the Games will continue to pass on the Olympic spirit as well as the culture of the Beijing Olympics."