Beijing January 272007 - The "Chinese Advertisers of the Year" award presentation ceremony was held today by the China Advertising Association ("CAA"). Lau Seng Yee Executive Vice President Online Marketing Services & Corporate Branding of Tencent accepted the award for "2006 Chinese Advertiser of the Year."
According to the CAA the major reason for Lau won the ti
Under the Lau's leadership Tencent's advertising and marketing team capitalized on the strengths of the company's multiple-dimensional platforms making bold strategic decisions and innovations in branding this Internet company. With Lau the young company has taken the lead among Chinese portals implementing an integrated marketing plan ba
In the past few years Tencent developed ongoing partnerships with many Global 500 enterprises and other renowned enterprises such as Coca Cola Hewlett-Packard Motorola Samsung Intel P&G Volvo China Mobile MARS and Beijing Hyundai. In 2006 due to Lau's outstanding contributions and the efforts of his team Tencent's 3rd quarter 2006 Internet advertising revenues exceeded USD10 million up 28% over first quarter 2006 and up 132% compared to the same period last year.
In 2006 Lau also led his team in publishing the "Wang Dao" an Internet marketing magazine and played a big role in helping Tencent to sign deals with high-profile sports event organizers such as FIFA and FIBA major traditional media pla
This CAA-sponsored annual evaluation of Chinese advertisers represents an authoritative assessment of outstanding figures in China's advertising industry. By introducing advertisers this event also wants to convey to the public the developments and vision of China's advertising industry. By identifying the events and key figures that have helped advance the development of the advertisement industry this award aims to play a role in driving and guiding social and industrial development.
Lau Seng Yee Executive Vice President Online Marketing Services & Corporate Branding of Tencent is awarded "2006 Chinese Advertiser of the Year".