iCoke Virtual Communities Take on a New Dimension -- Coca-Cola and Tencent Strategic Partnership Unveils the First 3-D Communications Experience


(29 March 2006-Shanghai): Coca-Cola today announced the launch of a revolutionary new 3D online communications experience for iCoke users though the company’s strategic alliance with Tencent Holdings Ltd the operator of China’s leading portal and instant messaging service QQ which has a staggering 460 million registered users. This alliance offers a unique new development for an already hugely successful virtual community iCoke and provides a thrilling new development in online communications and entertainment.

iCoke which revolutionized the concept of online communities with its launch in 2005 will now offer 360 degree digital online entertainment powered by QQ. QQ will bring its unique 3D avatar technology exclusively to iCoke users in the chat room to provide a level of interactive communications and digital entertainment never before seen in China. The introduction of this 3D avatar technology exclusively to iCoke marks a milestone for Coca-Cola as it works to further strengthen its connection with teenagers through their passion for innovative technology.

"Coca-Cola are delighted to be partnering with Tencnent to take the online experience from 2-D to 3-D" said IIan Sobel Vice President and General Manager of Strategic Marketing and Innovation of Coca-Cola China "Tencent is the leader in both the internet service and online communications in China and the technology they bring allows a breakthrough offering by iCoke giving an unparalleled interactive experience through 3D avatar technology. This brings with it tremendous entertainment possibilities for teenagers to truly experience spirit of Yao Zhuang You Zi Ji (Go Your Own Way) ".

The excitement of 3D avatar is also featured in Coca-Cola’s 2006 thematic advertising campaign. ?Fans of Coca-Cola celebrities SHE Liu Xiang Angela Chang Shawn Yu and Li Yuchun can see the newly created 3D avatar images of their idols enabling them to enjoy a truly all-round digital entertainment experience.

"Although Tencent and Coca-Cola come from different industries we share the common ideal and aspiration of continued innovation to meet the needs of consumers and users" said Martin Lau President of Tencent "our company is also honored to partner with a truly global player. Through this strategic partnership we can further enhance our strategy of advocating "Online Society" and provide Chinese users with an exceptional online experience."

To allow everyone a chance to explore this new world of entertainment from March 2006 consumers who purchase Coca-Cola in special promotion package will be able to use the code from the packaging to redeem virtual credits iCoke points to build their own 3D avatar and related accessories through iCoke website. iCoke points could also be used to experience on-line games such as street basket ball or redeem other digital gifts through iCoke site.